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Fox Sports/No Compromise/Color Grading

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Fox Sports

The narrative draws a parallel between target audiences and the positioning of Fox Sports, akin to the attitude of the greatest sports icons, who give their everything to be at their peak of performance. VHQ Media tuned the color grading to best capture the change of moods of sports fans, from expressions of “loser mentality” to “winner mentality”, then to a rousing victory chant finale.

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Color Grading

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